SEO auditing is an essential part of any successful digital marketing strategy. It allows you to track the progress of your website and identify any areas where performance could be improved. An SEO audit can help you stay on top of what’s working and what’s not, so that you can make the necessary changes to keep your site up-to-date and competitive in the ever-changing landscape of the internet. Let’s take a look at how to perform an SEO audit.
Step 1: Track Your Rankings
The first step of performing an SEO audit is to track your rankings on major search engines such as Google and Bing. You should also check your rankings on other platforms such as YouTube, Amazon, Yelp, and other industry-specific sites. This will give you a general idea of how well your website is doing in terms of visibility in the search engine results pages (SERPs).
![](https://growyourbusinesswithus.com/wp-content/uploads/2023/06/growyourbusinesswithus-Track-Your-Rankings.jpg)
Step 2: Analyze Your Content
Once you’ve tracked your rankings, it’s time to analyze the content on your website itself. Is it relevant? Is it up-to-date? Does it provide useful information for visitors? If not, then it might be time for a content refresh or upgrade. You should also analyze the quality of your content by looking at factors such as grammar, spelling, readability scores, etc. This will help ensure that visitors have an enjoyable experience when they visit your site.
![](https://growyourbusinesswithus.com/wp-content/uploads/2023/06/growyourbusinesswithus-Analyze-Your-Content-.jpg)
Step 3: Check Your Links
It’s important to make sure that all links on your website are working properly and pointing to valid sources. Broken links can have a negative impact on both user experience and search engine rankings, so it’s best to double check them regularly during any SEO audit process. Additionally, if there are any external websites linking back to yours or mentioning your brand online (through social media posts or blog comments), then these should also be included in the link analysis portion of the audit process.
![](https://growyourbusinesswithus.com/wp-content/uploads/2023/06/growyourbusinesswithus-Check-Your-Links.jpg)
Conclusion
An SEO audit is an important part of any digital marketing strategy because it allows you to track progress and identify areas for improvement. By following these three steps—tracking rankings, analyzing content, and checking links—you can ensure that all aspects of your website are functioning optimally and providing visitors with a great user experience. Ultimately this will lead to higher visibility in SERPs and more customers visiting your site each day!